TY  - BOOK
AU  - Go,Josiah
TI  - Marketing mix: : strategy in the Philippine setting
SN  - 9719130768
U1  - 658.8 
PY  - 1992///]
CY  - [Manila]
PB  - The Author
KW  - Marketing
KW  - Philippines
N1  - Includes bibliographical references and indexes; Chapter I. Marketing : an introduction; Chapter II. Market segmentation; Chapter III. Marketing mix : the 4Ps of marketing; Chapter IV. Product strategy; Chapter IV-A. Green marketing; Chapter V. Managing product line; Chapter VI. Customer service strategy; Chapter VII. Distribution strategy and the strategic selling cycle; Chapter VIII. Pricing strategy; Chapter IX. Sales promotion strategy; Chapter X. Advertising strategy; Chapter XI. Putting it all together : diary of a marketing man
ER  -