Go, Josiah <br/><br/>
Marketing mix  : strategy in the Philippine setting 
/ Josiah Go 
 - xvi, 292 pages :  illustrations 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Chapter I. Marketing : an introduction Chapter II. Market segmentation Chapter III. Marketing mix : the 4Ps of marketing Chapter IV. Product strategy Chapter IV-A. Green marketing Chapter V. Managing product line Chapter VI. Customer service strategy Chapter VII. Distribution strategy and the strategic selling cycle Chapter VIII. Pricing strategy Chapter IX. Sales promotion strategy Chapter X. Advertising strategy Chapter XI. Putting it all together : diary of a marketing man 
<br/><br/><label>ISBN: </label>9719130768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philippines
<br/><br/><label>Dewey Class. No.: </label>658.8