TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & PR: : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
SN  - 9781119362418
U1  - 658.872 
PY  - 2017///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Internet in public relations
N1  - Includes index; How the web has changed the rules of marketing and PR; The old rules of marketing and PR are ineffective in an online world; The new rules of marketing and PR; Reading your buyers directly; Web-based communications to reach buyers directly; Social media and your targeted audience; Blogs : tapping millions of evangelists to tell your story; Audio and video drive action; Going viral : the web helps audiences catch the fever; The content-rich website; Marketing and PR in real time; Action plan for harnessing the power of the new rules; You are what you publish : building your marketing and PR plan; Growing your business : how marketing and PR drive sales; Strategies for creating awesome content; How to write for your buyers; Social networking as marketing; Blogging to reach your buyers; An image is worth a thousand words; Video and podcasting made easy; How to use news releases to reach buyers directly; Your newsroom : a front door for much more than the media; The new rules for reaching the media; Newsjacking your way into the media; Search engine marketing; Make it happen
ER  -