TY  - BOOK
AU  - French,Jeff
AU  - Gordon,Ross
TI  - Strategic social marketing
SN  - 9781446248614
U1  - 658.8 
PY  - 2015///
CY  - London
PB  - SAGE Publications
KW  - Social marketing
N1  - Includes bibliographical references and index; Part I : Why?; The importance of social marketing for social policy; The nature of social marketing; Marketing social good; Part II : What?; The social marketing mix; Strategic social marketing; Creating value in social marketing; Part III : How?; Systems thinking and social marketing; Using theory in social marketing; Research approaches in social marketing; Research methods in social marketing; Social marketing and social programme design; Planning social marketing interventions; Embedding social marketing within social programmes; Critical social marketing
ER  -