TY - BOOK AU - Choklat,Aki TI - Menswear trends T2 - Required reading range SN - 9781472591715 U1 - 646.402 PY - 2018///] CY - London PB - Bloomsbury Visual Arts KW - Men's clothing KW - Fashion KW - Forecasting N1 - Includes bibliographical references (pages 222-223) and index; Chapter 1. Society, menswear and trends; Chapter 2. Defining trend thinking and concepts; Chapter 3. Menswear retail and trends; Chapter 4. Trend details for business; Chapter 5. How to research trends; Chapter 6. Application of trend data; Chapter 7. Trends and the industry ER -