TY  - BOOK
AU  - Cross,Ruth
AU  - Davis,Sam
AU  - O'Neil,Ivy
TI  - Health communication: : theoretical and critical perspectives
SN  - 9780745697734
U1  - 362.1 
PY  - 2017///
CY  - Cambridge
PB  - Polity Press
KW  - Communication in medicine
KW  - Communication in public health
KW  - Health communication
KW  - Health behavior
KW  - Health education
N1  - Includes bibliographical references (pages 192-226) and index; Part I. Theoretical perspectives; 1. Introduction to health communication : theoretical and critical perspectives; 2. Communication theory; 3. Educational theory; 4. Psychological theory; Part II. Key topics; 5. Methods and media; 6. Social marketing; 7. Health literacy; Part III. Issues and challenges; 8. Challenges in health communication and behaviour change; 9. The politics of health communication and behaviour change; 10. Looking to the future
ER  -