Cross, Ruth <br/><br/>
Health communication  : theoretical and critical perspectives 
/ Ruth Cross, Sam Davis and Ivy O'Neil 
 - xi, 236 pages 
<br/><br/>Includes bibliographical references (pages 192-226) and index. 
<br/><br/>Part I. Theoretical perspectives 1. Introduction to health communication : theoretical and critical perspectives 2. Communication theory 3. Educational theory 4. Psychological theory Part II. Key topics 5. Methods and media 6. Social marketing 7. Health literacy Part III. Issues and challenges 8. Challenges in health communication and behaviour change 9. The politics of health communication and behaviour change 10. Looking to the future 
<br/><br/><label>ISBN: </label>9780745697734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in medicine<br/>Communication in public health<br/>Health communication<br/>Health behavior<br/>Health education
<br/><br/><label>Dewey Class. No.: </label>362.1