TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hirt,Geoffrey A.
AU  - Ferrell,Linda
TI  - Business foundations: : a changing world
SN  - 9781259921834
U1  - 658 
PY  - 2018///]
CY  - New York
PB  - McGraw-Hill Education
KW  - Business
KW  - Management
KW  - United States
N1  - Includes bibliographical references and index; Part 1. Business in a changing world; 1. The dynamics of business and economics; 2. Business ethics and social responsibility; 3. Business in a borderless world; Part 2. Starting and growing a business; 4. Options for organizing business; 5. Small business, entrepreneurship, and franchising; Part 3. Managing for quality and competitiveness; 6. The nature of management; 7. Organization, teamwork, and communication; 8. Managing service and manufacturing operations; Part 4. Creating the human resource advantage; 9. Motivating the workforce; 10. Managing human resources; Part 5. Marketing : developing relationships; 11. Customer-driven marketing; 12. Dimensions of marketing strategy; 13. Digital marketing and social networking; Part 6. Financing the enterprise; 14. Accounting and financial statements; 15. Money and the financial system; 16. Financial management and securities markets
ER  -