Ferrell, O. C. <br/><br/>
Business foundations  : a changing world 
/ O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell 
 - Eleventh edition 
 - xxvi, 609 pages :  color illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Business in a changing world 1. The dynamics of business and economics 2. Business ethics and social responsibility 3. Business in a borderless world Part 2. Starting and growing a business 4. Options for organizing business 5. Small business, entrepreneurship, and franchising Part 3. Managing for quality and competitiveness 6. The nature of management 7. Organization, teamwork, and communication 8. Managing service and manufacturing operations Part 4. Creating the human resource advantage 9. Motivating the workforce 10. Managing human resources Part 5. Marketing : developing relationships 11. Customer-driven marketing 12. Dimensions of marketing strategy 13. Digital marketing and social networking Part 6. Financing the enterprise 14. Accounting and financial statements 15. Money and the financial system 16. Financial management and securities markets 
<br/><br/><label>ISBN: </label>9781259921834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Management--United States
<br/><br/><label>Dewey Class. No.: </label>658