Competing on analytics : the new science of winning
/ by Thomas H. Davenport and Jeanne G. Harris
- Updated, with new introduction
- ix, 295 pages : illustrations
Includes bibliographical references (pages [265]-277) and index.
Part 1. The nature of analytical competition The nature of analytical competition What makes an analytical competitor? Analytics and business performance Competing on analytics with internal processes Competing on analytics with external processes Part 2. Building an analytical capability A road map to enhanced analytical capabilities Managing analytical people The architecture of analytics and big data The future of analytical competition