TY  - BOOK
AU  - Karam,Amy
TI  - The China factor: : leveraging emerging business strategies to compete, grow, and win in the new global economy
SN  - 9781119274018
U1  - 658.84 
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Export marketing
KW  - China
KW  - Western countries
KW  - International business enterprises
N1  - Includes bibliographical references and index; Section I. State of affairs; Chapter 1. The art of war ... and money; Chapter 2. East and West : the current state of affairs; Chapter 3. How China came up the ladder (and so quickly); Chapter 4. The West no longer rules; Chapter 5. Introduction to the marketing framework of our analysis; Section II. China; Chapter 6. How the Chinese do business à la the 5Ps : a brief summary; Chapter 7. Market segmentation and target market selection + China's market penetration approach; Chapter 8. China : product => solution and innovation; Chapter 9. China : price => value-add; Chapter 10. China : place => partnerships; Chapter 11. China : promotion => customer relationships; Chapter 12. China : politics => the 5th P - the geopolitical dimension; Section III. The West; Chapter 13. Recommendations for the West and application of the 5Ps; Chapter 14. The West : product => solution and innovation; Chapter 15. The West : price => value-add; Chapter 16. The West : partnerships; Chapter 17. The West : promotion => customer relationships and culture; Chapter 18. The West : politics => the geopolitical dimension; Chapter 19. Innovation models : West and East; Chapter 20. The West : positioning; Section IV. Case studies; Chapter 21. Frenemies : if you can't beat them, join them
ER  -