Karam, Amy <br/><br/>
The China factor  : leveraging emerging business strategies to compete, grow, and win in the new global economy 
/ Amy Karam 
 - xvi, 285 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section I. State of affairs Chapter 1. The art of war ... and money Chapter 2. East and West : the current state of affairs Chapter 3. How China came up the ladder (and so quickly) Chapter 4. The West no longer rules Chapter 5. Introduction to the marketing framework of our analysis Section II. China Chapter 6. How the Chinese do business à la the 5Ps : a brief summary Chapter 7. Market segmentation and target market selection + China's market penetration approach Chapter 8. China : product => solution and innovation Chapter 9. China : price => value-add Chapter 10. China : place => partnerships Chapter 11. China : promotion => customer relationships Chapter 12. China : politics => the 5th P - the geopolitical dimension Section III. The West Chapter 13. Recommendations for the West and application of the 5Ps Chapter 14. The West : product => solution and innovation Chapter 15. The West : price => value-add Chapter 16. The West : partnerships Chapter 17. The West : promotion => customer relationships and culture Chapter 18. The West : politics => the geopolitical dimension Chapter 19. Innovation models : West and East Chapter 20. The West : positioning Section IV. Case studies Chapter 21. Frenemies : if you can't beat them, join them 
<br/><br/><label>ISBN: </label>9781119274018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--China<br/>Export marketing--Western countries<br/>International business enterprises--China<br/>International business enterprises--Western countries
<br/><br/><label>Dewey Class. No.: </label>658.84