TY  - BOOK
AU  - Davis,Ray
AU  - Shrader,Alan
TI  - Leading for growth: : how Umpqua Bank got cool and created a culture of greatness
SN  - 9780787986070
U1  - 658.4063 
PY  - 2007///]
CY  - San Francisco, California
PB  - Jossey-Bass
KW  - Umpqua Bank
KW  - Organizational effectiveness
KW  - Corporations
KW  - Growth
KW  - Leadership
N1  - Includes index; Part one. Prerequisites for relentless growth; What business are you really in?; Never-ending discipline; Have positive passion; Snap the rubber band syndrome; What's going on behind your back?; Part two. Roles of a leader; Support your people and hold 'em accountable; Give them the power; Rise above the battlefield; Explain your movie; Be real; Part three. Master the basics; Sweat the small stuff; Who do you want on your bus?; Keep your board strong and informed; Intangibles matter most; Part four. Marketing, marketing, marketing; Find the revolution before it finds you; Your brand is you; Serve the customer; Put design into everything you do; Part five. Leading your culture; Be there; Keep your balance; Remember who you are; Mergers and acquisitions done right; Conclusion : making relentless progress
ER  -