Leading for growth : how Umpqua Bank got cool and created a culture of greatness
/ Ray Davis with Alan Shrader
- x, 226 pages : illustrations
Includes index.
Part one. Prerequisites for relentless growth What business are you really in? Never-ending discipline Have positive passion Snap the rubber band syndrome What's going on behind your back? Part two. Roles of a leader Support your people and hold 'em accountable Give them the power Rise above the battlefield Explain your movie Be real Part three. Master the basics Sweat the small stuff Who do you want on your bus? Keep your board strong and informed Intangibles matter most Part four. Marketing, marketing, marketing Find the revolution before it finds you Your brand is you Serve the customer Put design into everything you do Part five. Leading your culture Be there Keep your balance Remember who you are Mergers and acquisitions done right Conclusion : making relentless progress