TY  - BOOK
AU  - Zilko,Dave
TI  - Irrational persistence: : seven secrets that turned a bankrupt startup into a $231,000,000 business
SN  - 9781119240082
U1  - 338.7 
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Garden Fresh (Firm)
KW  - Snack food industry
KW  - United States
KW  - Businesspeople
KW  - Biography
KW  - Entrepreneurship
KW  - Success in business
N1  - Includes index; Introduction : starting with less than nothing; Chapter 1. Summon the courage to enter the dark room; Chapter 2. Find your place in this world; Chapter 3 Search for the Holy Grail; Chapter 4. Never sell anything; Chapter 5. Build a company Woody Allen would be proud of; Chapter 6. Value values; Chapter 7. If a Fortune 500 company calls, take the call
ER  -