TY  - BOOK
AU  - Pasquier,Martial
AU  - Villeneuve,Jean-Patrick
TI  - Marketing management and communications in the public sector
T2  - Routledge masters in public management
SN  - 9781315622309
PY  - 2018///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Government publicity
KW  - Communication in public administration
KW  - Electronic books
N1  - Includes bibliographical references and index; Public management and marketing; Marketing and public marketing; Basic marketing concepts; Marketing information research; Marketing strategy; Marketing instruments; Public communications - an introduction; Communications models and strategies; Communications instruments; Communication control; Crisis communication
UR  - https://library.oapen.org/bitstream/handle/20.500.12657/46734/oa-9781317222613.pdf?sequence=1
ER  -