Pasquier, Martial <br/><br/>
Marketing management and communications in the public sector 
/ Martial Pasquier and Jean-Patrick Villeneuve 
 - Second edition 
 - 1 online resource (264 pages) :  illustrations 
 - Routledge masters in public management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications - an introduction Communications models and strategies Communications instruments Communication control Crisis communication 
<br/><br/><label>ISBN: </label>9781315622309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government publicity<br/>Communication in public administration
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books