TY  - BOOK
AU  - Ayman,Umut
AU  - Kaya,Anıl Kemal
TI  - Promotion and marketing communications
SN  - 9781789846997
PY  - 2020///]
CY  - London
PB  - IntechOpen
KW  - Communication in marketing
KW  - Electronic books
N1  - Includes bibliographical references; Section 1. Marketing communication in real sector investments; Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits; Chapter 2. Repositioning of PR field in developing countries; Chapter 3. Reputation management; Section 2. Inevitable digitalization; Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing; Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk?; Chapter 6. Digital marketing : scope opportunities and challenges; Section 3. Sectoral developments; Chapter 7. Dissecting changes in consumer characteristics through psychographics; Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry; Chapter 9. Marketing communication and promotion in health services
UR  - https://mts.intechopen.com/storage/books/9044/authors_book/authors_book.pdf
ER  -