Promotion and marketing communications 
/ edited by Umut Ayman and Anıl Kemal Kaya 
 - 1 online resource (193 pages) :  color illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/>Section 1. Marketing communication in real sector investments Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits Chapter 2. Repositioning of PR field in developing countries Chapter 3. Reputation management Section 2. Inevitable digitalization Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk? Chapter 6. Digital marketing : scope opportunities and challenges Section 3. Sectoral developments Chapter 7. Dissecting changes in consumer characteristics through psychographics Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry Chapter 9. Marketing communication and promotion in health services 
<br/><br/><label>ISBN: </label>9781789846997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books