TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of sales and service: : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
SN  - 9781119272427
U1  - 658.85 
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Selling
KW  - Customer services
KW  - Internet marketing
N1  - Includes index; The old world of sales and service; The new rules of sales and service; Your story; Integrating marketing and sales with buyer personas; The sales cycle is now the buying cycle; Agile, real-time social sales; The new service imperative; Agile, real-time social service; The social you; Your social company
ER  -