TY  - BOOK
TI  - HBR's 10 must reads on innovation
T2  - HBR's 10 must reads series
SN  - 9781422189856
U1  - 658.4063 
PY  - 2013///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Creative ability in business
KW  - Creative thinking
KW  - Technological innovations
KW  - Management
N1  - Includes index; The innovation catalysts / by Roger L. Martin; Stop the innovation wars / by Vijay Govindarajam and Chris Trimble; How GE in disrupting itself / by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble; The customer-centered innovation map / by Lance A. Bettencourt and Anthony W. Ulwick; Is it real? Can we win? Is it worth doing? / by George S. Day; Six myths of product development / by Stefan Thomke and Donald Reinertsen; Innovation : the classic traps / by Rosabeth Moss Kanter; Discovery-driver planning / by Rita Gunther McGrath and Ian C. MacMillan; The discipline of innovation / by Peter F. Drucker; Innovation killers / by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih
ER  -