HBR's 10 must reads on innovation 
 HBR's ten must reads on innovation 

 - 179 pages :  illustrations 
 - HBR's 10 must reads series .
<br/><br/> Includes index. 
<br/><br/>The innovation catalysts / by Roger L. Martin Stop the innovation wars / by Vijay Govindarajam and Chris Trimble How GE in disrupting itself / by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble The customer-centered innovation map / by Lance A. Bettencourt and Anthony W. Ulwick Is it real? Can we win? Is it worth doing? / by George S. Day Six myths of product development / by Stefan Thomke and Donald Reinertsen Innovation : the classic traps / by Rosabeth Moss Kanter Discovery-driver planning / by Rita Gunther McGrath and Ian C. MacMillan The discipline of innovation / by Peter F. Drucker Innovation killers / by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih 
<br/><br/><label>ISBN: </label>9781422189856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Creative thinking<br/>Technological innovations--Management
<br/><br/><label>Dewey Class. No.: </label>658.4063