TY  - BOOK
AU  - Stokes,Rob
TI  - eMarketing: : the essential guide to marketing in a digital world
SN  - 9780620780582
PY  - 2018///
CY  - Cape Town
PB  - Red & Yellow Creative School of Business
KW  - Internet marketing
KW  - Electronic Books
N1  - Includes index; Part one. Think; Introduction to think; Think - strategy and context; Think - understanding customer behavior; Think - data-driven decision making; Think - market research; Part two. Create; Create - user experience design; Create - web development and design; Create - mobile channels and apps; Create - search engine optimization (SEO); Create - digital copywriting; Create - eCommerce; Engage - search advertising; Engage - online advertising; Engage - social media advertising; Retain - customer relationship management; Retain - content marketing strategy; Retain - social media platforms; Retain - social media strategy; Retain - direct marketing (email and mobile); Retain - video marketing; Optimize - conversion optimization; Optimize - data analytics; Appendix : understanding the Internet
UR  - https://cdn.collection.bccampus.ca/resources/textbooks/108/formats/e_Marketing_The_Essential_Guide_to_Online_Marketing_a94f0af1f8.pdf?Key-Pair-Id=K4R0X66YNXZF5&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uY29sbGVjdGlvbi5iY2NhbXB1cy5jYS9yZXNvdXJjZXMvKiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTY3NzU0Nzc5OH19fV19&Signature=X15Vm99wCjbS~iFnap5vD-JoWrvPYAhNDgeE11lUekzwCraPd6zz8ONMAbsT2jlBddrhIzn4V-1pn6TNl1PRYoHFSBgoLu~b8unDc~QdA6gnIJ3qrJZI1bKEGMovzGSKsnnAcqfMcJtK8BqIvZOXB5oBIflasHTKmuHbRUEIDUuCAMbnJBcZTVLzrKHk7TMNhNESyENAwS-NVnM0MWj15XVaeYVwhF6N9bwOlksfTbj-FA7zYYkbsHn9LqKufKsfmeR79MzXxt7RCJQnR8PdP7Zi4Qqv2rjpuLL~TX5fZF~fTKpe8ajYYAJ5R6ATWJRMCCYLWLrQcq9B1AvdsNXBTg__
ER  -