Stokes, Rob <br/><br/>
eMarketing  : the essential guide to marketing in a digital world 
/ Rob Stokes and the Creative Minds of Red & Yellow 
 - 6th edition 
 - 1 online resource (619 pages) :  color illustrations 
<br/><br/> Includes index. 
<br/><br/>Part one. Think Introduction to think Think - strategy and context Think - understanding customer behavior Think - data-driven decision making Think - market research Part two. Create Create - user experience design Create - web development and design Create - mobile channels and apps Create - search engine optimization (SEO) Create - digital copywriting Create - eCommerce Engage - search advertising Engage - online advertising Engage - social media advertising Retain - customer relationship management Retain - content marketing strategy Retain - social media platforms Retain - social media strategy Retain - direct marketing (email and mobile) Retain - video marketing Optimize - conversion optimization Optimize - data analytics Appendix : understanding the Internet 
<br/><br/><label>ISBN: </label>9780620780582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books