Entrepreneurship
/ senior contributing authors, Michael Laverty, Chris Littel
- 1 online resource (695 pages) : color illustrations
Includes index.
The entrepreneurial perspective The entrepreneurial journey and pathways The ethical and social responsibilities of entrepreneurs Creativity, innovation, and invention Identifying entrepreneurial opportunity Problem solving and need recognition techniques Telling your entrepreneurial story and pitching the idea Entrepreneurial marketing and sales Entrepreneurial finance and accounting Launch for growth to success Business model and plan Building networks and foundations Business structure options : legal, tax, and risk issues Fundamentals of resource planning Next steps