Cateora, Philip R. <br/><br/>
International marketing 
/ Philip R. Cateora, John L. Graham 
 - Eleventh edition International edition 
 - xxv, 693 pages :  illustrations (some color), color maps 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An overview The cultural environment of global markets Assessing global market opportunities Developing global marketing strategies Implementing global marketing strategies Supplementary material 
<br/><br/><label>ISBN: </label>0071233075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.848