TY  - BOOK
AU  - Badilla, Maricel Gatchalian
AU  - Oreta, Miriam L.
TI  - Tourism promotion services
SN  - 9789712380204
U1  - 338.4791 
PY  - 2017///
CY  - Manila
PB  - Rex Book Store
KW  - Tourism
KW  - Marketing
KW  - Study and teaching (Secondary)
N1  - "TECHVOC : technical-vocational livelihood"--Cover; "Kto12"--Cover; Includes bibliographical references and index; Overview of tourism promotion services; The tourism industry - an overview; The tourism sectors and their tourism impacts; The tourist experience; Tourism products and services; Sources of information; Tourism promotion; Destination information; Top Philippine destinations; Customer's needs and wants; Product information; Accommodations; Food and beverage services; Transportation; The tourist destination and its attractions; Marketing intermediaries; Tour packages; Special products; Health, safety, and security; Tourism product and services promotion; Selling principles; Communication skills; Establishing rapport with clients; Effective customer service and complaint handling; Relationship marketing
ER  -