TY  - BOOK
AU  - Go, Josiah
AU  - Go, Chiqui Escareal
TI  - Principles and practices in marketing in the Philippine setting
SN  -  9789710596058
U1  - 658.8 
PY  - 2017///]
CY  - Quezon City
PB  - Josiah Go
KW  - Marketing
KW  - Philippines
N1  - Includes bibliographical references (pages 460-461) and index; Marketing principles and strategies; Customer relationship; Marketing opportunity analysis and consumer analysis; Marketing opportunity analysis : consumer analysis; Marketing opportunity analysis : buyer behavior; Market opportunity analysis : market segmentation; Developing the marketing mix; Developing the marketing mix : value proposition (product and price); Developing the marketing mix : place; Developing the marketing mix : promotional mix; Managing the marketing effort (the marketing process); Marketing plan
ER  -