Go, Josiah <br/><br/>
Principles and practices in marketing in the Philippine setting 
/ Josiah Go, Chiqui Escareal-Go 
 - xiv, 491 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages 460-461) and index. 
<br/><br/>Marketing principles and strategies Customer relationship Marketing opportunity analysis and consumer analysis Marketing opportunity analysis : consumer analysis Marketing opportunity analysis : buyer behavior Market opportunity analysis : market segmentation Developing the marketing mix Developing the marketing mix : value proposition (product and price) Developing the marketing mix : place Developing the marketing mix : promotional mix Managing the marketing effort (the marketing process) Marketing plan 
<br/><br/><label>ISBN: </label>9789710596058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philippines
<br/><br/><label>Dewey Class. No.: </label>658.8