Lee, Monle <br/><br/>
Principles of advertising  : a global perspective  

 - Second edition 
 - xxi, 427 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780789023001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1