Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising 
/ Bonnie L. Drewniany, A. Jerome Jewler 
 - Tenth edition 
 - xvi, 328 pages :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781424069071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising sing copy
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1