TY - BOOK AU - Cateora, Philip R. AU - Graham, John L. TI - International marketing SN - 9780071274722 U1 - 658.848 PY - 2007///] CY - New York PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises KW - lcgft N1 - Includes bibliographical references and index ER -