TY  - BOOK
AU  - Neal, William
AU  - Strauss, Ron
TI  - Value creation: : the power of brand equity
SN  - 1587992043
U1  - 658.827 
PY  - 2008///]
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Brand name products
KW  - Valuation
KW  - Intangible property
KW  - Brand loyalty
KW  - Branding (Marketing)
KW  - Management
KW  - lcgft
N1  - Includes bibliographical references and index
ER  -