TY  - BOOK
AU  - McDonald, Malcolm
AU  - Frow, Pennie 
AU  - Payne, Adrian
TI  - Marketing plans for services: : a complete guide
SN  - 9780470979099
U1  - 658.802 
PY  - 2011///]
CY  - Chichester, West Sussex
PB  - John Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Planning
KW  - lcgft
N1  - Includes bibliographical references (pages [477]-484) and index
ER  -