McDonald, Malcolm <br/><br/>
Marketing plans for services  : a complete guide 
/ Malcolm McDonald, Pennie Frow and Adrian Payne 
 - Third edition 
 - xv, 495 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages [477]-484) and index. 
<br/><br/><label>ISBN: </label>9780470979099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Service industries--Planning
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.802