TY  - BOOK
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Introduction to marketing communication: : an introduction approach
SN  - 0138957568
U1  - 658.8 
PY  - 1998///]
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall
KW  - Communication in marketing
KW  - Adventising campaigns
KW  - lcgft
N1  - Includes bibliographical references and indexes
ER  -