Burnett, John <br/><br/>
Introduction to marketing communication  : an introduction approach 
/ John Burnett, Sandra Moriarty 
 - xxxv, 659 pages :  color illustrations 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0138957568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Adventising campaigns
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8