Blythe, Jim <br/><br/>
Essentials of marketing 

 - Fifth edition 
 - xx, 340 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273757689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8