TY  - BOOK
AU  - Cannon, Joseph P.
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: : a global-managerial approach
SN  - 9780071275422
U1  - 658.8 
PY  - 2008///]
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - lcgft
N1  - Includes bibliographical references and index
ER  -