Cannon, Joseph P. <br/><br/>
Basic marketing  : a global-managerial approach 
/ Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCartht 
 - xxxvi, 790 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071275422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8