TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing
SN  - 9781285858340
U1  - 658.8 
PY  - 2016///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -