Pride, William M. <br/><br/>
Marketing 
/ William M. Pride, O.C. Ferrell 
 - 2016 edition 
 - xxxi, 687 pages :  color illustrations 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781285858340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8