TY  - BOOK
AU  - Shock, Patti J.
AU  - Bowen, John T.
AU  - Stefanelli, John M.
TI  - Restaurant marketing for owners and managers
SN  - 0471226270
U1  - 647.7950688 
PY  - 2004///]
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Restaurants
KW  - Marketing
KW  - Food service management
KW  - lcgft
N1  - Includes bibliographical references (pages [219]-223) and index
ER  -