TY  - BOOK
AU  - Kendall,Nick
TI  - What is a 21st century brand?: : new thinking from the next generation of advertising leaders
SN  - 9780749472627
U1  - 658.827 
PY  - 2015///]
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -