What is a 21st century brand?  : new thinking from the next generation of advertising leaders 
 What is a twenty first century brand? 
/ edited by Nick Kendall 
 - xiii, 416 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749472627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827