Scott, David Meerman <br/><br/>
The new rules of marketing & PR  : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
 The new rules of marketing and PR 

 - Fifth edition 
 - xxi, 458 pages 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119070481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.872