Marketing 
/ Roger A. Kerin [and two others] 
 - 11th edition  
 - li, 745 pages :  color illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8