TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management concepts: : a competitive advantage approach
SN  - 9789814604840
U1  - 658.4012 
PY  - 2014///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Strategic planning
KW  - Case studies
N1  - Global edition; Includes indexes
ER  -