TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9780273779827
U1  - 658.8 
PY  - 2013///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
N1  - Horizon edition; Includes bibliographical references (pages R1-R24) and index
ER  -