Kotler, Philip <br/><br/>
Principles of marketing 
/ Philip Kotler and Gary Armstrong 
 - 14th edition 
 - 636 pages :  illustrations 
<br/><br/> Horizon edition. 
<br/><br/>Includes bibliographical references (pages R1-R24) and index. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8